Indigenously designed and engineered by Mahindra, the Maxx Pik-up was launched in 2003. The highlight of this pick-up truck is the single wall cargo box with detachable doors on three-sides for easy loading and unloading purposes. The cargo box offers a large storage capacity and the 'flat bed' option offers better stability with heavy loads.

The Pik-up vehicle is targeted at distributors and is useful for small cargo movement in the countryside and on narrow city roads. It received a favorable response in the Indian market due to merits such as cabin space, fuel economy, ride comfort and 'value for money' pricing.